I think I might mail this

WM Wrigley Jr. Co
410 North Michigan Avenue
Chicago, IL 60611, USA

Dear WM Wrigley Jr. Co.,

After a long break of not buying gum, I purchased a 5 pack of Juicy Fruit. I was very excited, it is one of my favorite flavors of gum. But I was severely disappointed with your new formula.

Certainly your company has come a long way since that fateful day in 1915 when Mr. Wrigley mailed gum to everyone in the US. And you didn’t disappoint your customers by producing an inferior product during WWII when quality gum ingredients were impossible to get. Certainly things have to, and are expected to change. But why mess with a good thing?

Have you noticed how many types of sweetener there are in your gum? There are 5. There are more types of sweetener than there are other ingredients in the gum. Sugar, corn syrup, dextrose, aspartame, sucralose. Does your sugared gum really need to contain aspartame and sucralose? And even so, shouldn’t you announce it to your customers somehow? This is not Juicy Fruit C-2. It’s the regular Juicy Fruit that I’ve come to know and love, and now it’s ruined. I usually read ingredient labels for new products, but I never figured I’d need to read the ingredients on Juicy Fruit.

I see that you haven’t ruined Spearmint or Big Red yet. So, I guess I’ll move on to Spearmint. But I have a hard time with brand loyalty whem, obviously, you don’t care about your customers enough to inform them of the change.

It is hard being an adult in today’s market and avoiding artificial sweetener. Artificial sweetener is popping up everywhere. I have to say, just because sucralose is manufactured with sugar, it does NOT taste like sugar. You know, they use chlorine in the manufacturing process, right? That stuff is bad for you. Sugar, corn syrup and even dextrose are perfectly acceptable. But aspartame? Sucralose? Shame on you! Please, manufacture your sugar free Juicy Fruit—I’m sure many people will welcome it. But why? Why, why must you ruin a perfectly good thing? Do you hate me?

Sincerely,
C

P.S. Good luck with your recent patent on biodegradable gum. Maybe soon people will stop about the legends of swallowed gum etc.

P.P.S. Extra good luck with the Sildenafil citrate gum patent, I can’t wait until it’s put into recreational chewing gum. Get that blood flowing!