Brought to you by the letter T

You can't tell from this picture, and I promise to try to get a better one but camera phones have their limitations, but the Snapple cap on the back of this Torrance Transit bus reads:

Snapple puts the "Tea" in Torrance

And the letters t, e, and a are actually in TorrAncE.

I wonder if this sort of ultra-specific advertising is worth it for companies. I also wonder if Snapple has some kind of partnership with Torrance. I'll ask my favorite librarian next time I see him. Not that I read the backs of busses often, but I've never seen anything like that before. Are they in other cities?