ice cream making and ranting

Wednesday, May 25, 2005

A Really Big Idea

Burger King's CEO has turned around the chain with a radical notion: give people what they want

New Red Bull-inspired coffee is coming with 40 percent more caffeine than regular—for those who "partied a little hard the night before," says Denny Post, chief concept officer.

I don't know what's cooler, super caffeinated coffee, or the position chief concept officer!

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