Hine says that shoppers crave unpredictability. Something on sale one day is full price in another blah, blah, blah, and that makes things interesting:
You never know what you will find in a dollar store, only what it costs. (Hine 105)
hmm, but what about Trader Joe's? There are never specials at Trader Joe's, only really good deals. And I pretty much buy the same things every time I go. hmm.
1 Comments:
At June 10, 2004 10:47 PM, lydia said…
hmm, but what about Trader Joe's? There are never specials at Trader Joe's, only really good deals. And I pretty much buy the same things every time I go. hmm.
Post a Comment
<< Home